Create your own art direction
Creation of an artistic direction
From 1200€ EXCL. VAT
Assert your identity with customized art direction that reflects your values. At Codaza, we create a coherent, impactful visual universe. Bring your image to life today!
Understanding our process
The Codaza methodology
in 6 steps
Listening & analysis phase
We start by understanding your company, your values, your objectives and your targets.
We also analyze your current image (if any) and your visual positioning in relation to your competitors.
What we do:
- Audit of current graphic identity
- Visual sector benchmark
- Workshop or strategic interview with your teams
Art direction & moodboard
Based on our analysis, we define a strong and distinctive artistic direction, aligned with your positioning and objectives.
What we deliver:
Moodboard (mood, colors, textures, typography, imagery)
Graphic guidelines
Visual tonality proposals
Creation of the graphic charter
We design your complete visual identity: logo, color palette, typography, icons, and variations.
Everything is compiled in a professional graphic charter.
What we deliver:
Main logo + variations
Color palette
Typography and usage
Rules of use (print, digital, social networks)
Graphic templates if required
Photo shoots & imagery
We organize or direct a photo shoot to produce visuals consistent with your brand image: team portraits, atmosphere, products, locations, etc.
What we do:
Preparation of the photo moodboard
Brief for the photographer or shoot by our partners
Selection & retouching of photos
Integration of visuals into the graphic universe
Web design & digital adaptations
We create the mock-ups of your website or digital media (landing page, interface, etc.) in line with the validated graphic universe.
What we deliver:
Responsive mock-ups (mobile & desktop)
Figma prototyping if required
UI Custom kit based on graphic charter
Delivery & support
We finalize everything with an organized, clear delivery that can be used by all your internal or external service providers. We can also take care of site production if required.
What we deliver:
Complete file of the graphic charter
Access to source files (logo, templates, mock-ups, photos)
Training in the use of the charter if required
Post-delivery follow-up and adaptations on request
Codaza meets your needs
Codaza services
The Codaza team at your service
Frequently asked questions
Answers to common questions to anticipate your needs and reassure you.
What is art direction at Codaza?
Art direction is the art of creating a coherent, unique visual universe in line with your brand image. At Codaza, this includes the creation or evolution of your visual identity, the design of website layouts, the follow-up of graphic productions or the direction of photo shoots.
Why is art direction important for my company?
Good art direction helps you stand out, create emotion and consistency, and reinforce the perception of your brand. It’s what gives your prospects a strong, memorable first impression.
Can I only call on you for the design of my site?
Yes, we can! If you already have a visual identity in place, we can concentrate solely on designing your UX/UI web mock-ups (showcase site, e-commerce site, landing pages…).
How does artistic direction coaching work?
It all starts with a discussion to understand your challenges, your values and your targets. We then move on to the graphic research phase, followed by the creation of initial proposals. Once approved, we apply the visual universe to all necessary media. All this is done in a spirit of co-construction, agility and transparency.
Excellence within your reach
Why choose
Codaza?
At Codaza, we combine expertise and innovation to deliver superior digital solutions. Our team of passionate experts takes a personalized approach to meet your specific needs. By staying at the forefront of technological trends, we guarantee up-to-date, high-performance services. Customer satisfaction is our top priority, and we are committed to exceeding your expectations every step of the way. What’s more, we provide ongoing support to ensure the longevity of your solutions. Trust Codaza to turn your ideas into digital success.
Codaza, a trusted partner
Our client
testimonials
Testimonials reflecting the commitment and efficiency of our services. Each feedback is a window onto the unique experience of our customers, illustrating our ability to meet their expectations and exceed their requirements.
