Deploy a multi-channel visibility strategy for an outdoor living specialist
Armonial
Armonial turned to Codaza to reach a new milestone in its digital development and attract more qualified prospects. The major challenge was to design an online ecosystem capable of effectively showcasing the beauty of their completed constructions and projects, in order to reach a wider audience of homeowners and strengthen their positioning in the home improvement market.
Background
Objectives
Establish a precise diagnostic of Armonial's existing visibility and activate high-performance local and community acquisition levers. The objective was to structure a strong presence on social media through engaging content and to maximize the company's local visibility to generate concrete quote requests.
Solutions
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Conduct an audit and a strategic action plan. Codaza conducted a complete analysis of Armonial's initial online presence to identify missed opportunities and draw up a clear roadmap to outperform in their sector.
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Create professional social media pages. Deployment of official and harmonized accounts across various key social platforms to broaden the brand's audience and establish a local point of contact.
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Manage a Community Management strategy. Design and regular publication of engaging content highlighting Armonial's projects. This work showcases the quality of the aluminum, inspires future buyers, and engages a community of outdoor living enthusiasts.
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Create and optimize the Google My Business profile. Complete configuration and SEO optimization of Armonial's business profile to boost its local search ranking. This solution allows prospects located within their catchment area to instantly find the company and access key information.
Results
Armonial now benefits from a global, structured, and high-performing digital visibility within the craftsmanship sector. Thanks to the Community Management actions led by Codaza, the company's projects enjoy a magnificent showcase that inspires confidence and triggers the purchasing process. Coupled with a perfectly optimized Google My Business profile that captures local demand, this multi-channel strategy allows this Akena dealer to sustainably increase its lead flow and establish its authority in the outdoor living market.
Services Provided by Codaza
Services
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