Diversify digital acquisition channels to support the growth of a home care agency

Objectives

To complement the existing digital ecosystem by deploying highly specific landing pages to maximize conversion rates. The challenge also involved fostering a professional and local social presence to convert local audiences into qualified leads, while also facilitating recruitment campaigns.

Solutions

• Create strategic landing pages. Codaza designed and developed two conversion-optimized landing pages: one dedicated exclusively to showcasing cleaning services to attract new clients, and the other specifically designed to streamline and accelerate the recruitment of new service providers.

• Manage and animate social media. Taking charge of Community Management on Facebook, Instagram, and LinkedIn. The team defined a clear editorial line to highlight the agency's expertise, reassure individuals, and build loyalty among the Saint-Étienne audience.

• Optimize local visibility on Google. Management and regular updates of the Google Business Profile (formerly Google My Business) to ensure the agency effectively captures geolocated searches from individuals needing home care.

• Engage in conversation with prospects. Implementation of an active conversational approach. Codaza does not merely publish content but directly interacts with users and prospects on social platforms to overcome obstacles, answer questions, and generate concrete contacts.

Results

Centre Services Saint-Étienne now benefits from a remarkably effective multi-channel digital acquisition strategy. The two landing pages created act as true lead magnets, facilitating both the acquisition of new cleaning contracts and the recruitment of staff. Simultaneously, active management of social media and the Google Business Profile has allowed the company to forge a strong local connection with residents of the region, consolidating its position as a key player in home care within the Saint-Étienne area.

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