Design a high-conversion landing page dedicated to paid acquisition

Objectives

Develop a modern, fast, and conversion-focused web interface. The goal was to highlight the sheer size of the facility (2,200 m²) and the user-friendly nature of its concept, while creating a seamless user experience that encourages immediate action (booking classes, purchasing tickets).

Solutions

• Design an SEA-focused landing page. Creation of a landing page optimized for paid traffic, ensuring minimal load time and a high conversion rate.

• Segment the user journey. Organizing information so that it effectively reaches all target audiences (families, experienced climbers, adult beginners) at a glance.

• Enhancing infrastructure through imagery. Visually showcase the 2,200 m² of space to convey the dynamic and warm atmosphere of this living space.

Results

Thanks to the landing page developed by Codaza, Climb Up Saint-Étienne is getting the most out of its search engine advertising (SEA) investments. The site seamlessly converts qualified traffic from Google into in-person visitors. This high-performing local customer acquisition strategy effectively fills class sessions and strengthens Climb Up’s position as the go-to destination for rock climbing and recreational sports in Saint-Étienne.

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