Deploying a local digital presence and a direct acquisition channel for a cleaning company

Objectifs

To design a modern, fluid landing page entirely focused on converting visitors into qualified leads. The objective was also to structure a simplified contact journey and lay the foundations for solid local SEO to maximize the company's visibility in its geographical sector.

Solutions

• Creating a high-performance landing page. Codaza designed a modern, sleek, and professional landing page, highlighting the expertise of La Mésange Bleue and specifically optimized to capture the attention of professionals.

• Integrating a strategic contact form. Implementation of an intuitive capture module designed to effectively collect client requests and quote needs, thereby facilitating commercial management for Jacques Merley.

• Developing the brand's digital visibility. Organization of content and key arguments in a clear manner to reassure the visitor from the very first seconds and affirm the company's credibility on the web.

• Creating and optimizing a Google My Business profile. To capture local demand in the Saint-Étienne region, Codaza configured and optimized the company's business profile, an essential lever for appearing in geolocated search results.

Résultats

La Mésange Bleue now benefits from a simple, modern, and highly effective digital ecosystem. Thanks to the new landing page and its optimized form, converting visitors into prospects is made easier. The creation of the Google My Business profile ensures a strong local presence, allowing Jacques Merley to capture market share and serenely develop his portfolio of professional clients in Saint-Étienne and its surroundings.

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