Acting as lead expert trainer to teach sector-specific digital and social media strategies
Looking for a qualified partner to support its learners on digital communication, Startingbox called on Codaza's expertise. The challenge was to design and deliver a tailor-made programme helping several real estate agencies stand out from the competition, optimise their online presence and master social media in an ultra-competitive property market.
Background
Objectives
Lead a two-day training session, punctuated by hands-on workshops, at the l’Officina co-working space in Saint-Étienne. The goal was to demystify digital marketing concepts, pass on the codes of the different social platforms to sales agents, and guide them step by step in creating an effective editorial charter suited to their daily work.
Solutions
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Delivering tailor-made, sector-specific training. Codaza delivered an intensive training course on 11 and 12 September, focused on the specific uses of real estate. Agents learned to optimise their profiles and to use digital as a genuine prospecting lever to attract potential buyers and sellers.
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Co-creating a suitable content strategy. One-to-one support for professionals to structure their editorial calendar. Codaza provided clear content grids, defined optimal posting frequencies and shared the best engagement mechanics to capture the attention of target audiences.
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Teaching real estate digital marketing techniques. Sharing of practical expertise on showcasing properties (storytelling, visuals, property videos) and on using algorithms to maximise the organic reach of local posts.
Results
Through this collaboration with Codaza, Startingbox was able to deliver high-value training, praised by its learners. The participating Saint-Étienne real estate agencies left with an immediately actionable plan and the technical skills needed to run their social media. By mastering their brand image and digital communication, these real estate professionals now have everything they need to attract new clients and outperform in their local area.
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Testimonial from Startingbox
We'll answer your questions
Why Codaza and not another agency or a freelancer?
Where some agencies simply carry out requests, we analyse your market, your goals and your business challenges to design consistent, measurable strategies.
Every action has a clear purpose: acquisition, conversion, visibility or loyalty.
We have supported more than 200 businesses and have an in-house team with expertise in every area: digital marketing, web development and art direction. This avoids information getting lost between providers and ensures more consistent execution.
We are also certified WordPress experts, which lets us build websites that are fast, secure, scalable and fully optimised for SEO and conversion.
What is an eco-designed website?
An eco-designed website is built to reduce its environmental impact by being lighter, faster and less resource-hungry (optimised code, compressed images, only useful features, more responsible hosting).
The benefit is twofold: it pollutes less and it also performs better (faster loading, better SEO and a better user experience).
How much does it cost to work with your agency?
Every project is unique. Our prices depend on your goals, the complexity of the website and the actions to put in place. We always take a tailored approach focused on return on investment.
Do you work exclusively with companies in the Rhône-Alpes region?
No. Although we are based in the Rhône-Alpes region, we work with businesses all over France. All our processes are designed to work efficiently remotely.
How do you measure results?
Every action is tracked: calls, forms, conversions. We set up precise tracking tools to analyse performance and continuously optimise your campaigns and your website.
How long before my website can go live?
Depending on the complexity of the project, a website can go live in between 2 and 6 weeks. We favour a fast and efficient approach so you can start generating results as soon as possible.
What types of projects do you take on?
We mainly support businesses that want to generate leads through their website. This includes the creation or redesign of WordPress websites, setting up Google Ads campaigns and optimising tracking to drive performance.
"At Codaza, every project is designed to achieve a specific goal: to increase your visibility, strengthen your brand image, and generate new opportunities."
Let's talk about your project and bring your ideas to life together
Ready to take it to the next level?Every project starts with a conversation. Contact us, and let's build your next digital success story together.
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