Promote an exceptional multi-activity venue through paid acquisition campaigns
Valinches Estate
To promote its various activities and attract new customers, Domaine de Valinches entrusted its digital acquisition strategy to Codaza. The main goal of this collaboration was to strategically position the estate on Google at the exact moment when its target customers are searching for an exceptional venue, thereby ensuring a steady stream of qualified leads.
Background
Objectives
Design and manage effective advertising campaigns to quickly increase visibility and attract qualified visitors. The goal was also to maximize the conversion rate for each segment (accommodations, restaurants, events) while placing the user experience and brand image at the heart of the strategy.
Solutions
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Structure targeted Google Ads campaigns. Precise segmentation of ads by category (weddings, seminars, hotels, restaurants) to reach the right audience at the right time.
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Optimize the conversion experience. Strategic alignment between the promises made in ads and the user journey on the website to maximize bookings and quote requests.
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Enhance brand identity. Writing compelling messages that highlight the exceptional natural setting, the castle’s prestige, and the quality of the services.
Results
Thanks to Codaza’s SEA expertise, the Domaine de Valinches is now visible where its future customers are looking for it. The precisely targeted campaigns generate highly qualified traffic, significantly increasing requests for reservations and event quotes. The estate effectively converts clicks into tangible results, solidifying its reputation as an exceptional venue on search engines.
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Services Provided by Codaza
Services
Testimonial from Valinches Estate
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"At Codaza, every project is designed to achieve a specific goal: to increase your visibility, strengthen your brand image, and generate new opportunities."
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