Led by Ludwig Gokoyo, supported by his assistant Nicolas Hite-Prat, Yellow Paie wanted to take a strategic step forward by increasing its online visibility in order to attract new business clients. To reach this goal in a highly competitive B2B market, the management team called on Codaza's expertise to audit their needs, launch high-performing advertising campaigns and build their skills.
Background
Objectives
Design, structure and optimize search engine advertising campaigns to generate qualified leads (business owners, HR directors, accountants). The aim was also to deliver condensed technical training to the Yellow Paie team so they understand the keys to paid levers and optimize their return on investment.
Solutions
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Creating high-performing Google Ads campaigns. Codaza set up targeted advertising campaigns, wrote punchy ads and selected strategic keywords. Advanced bidding and targeting techniques made it possible to keep the budget under tight control while maximizing the conversion rate.
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Delivering in-depth professional Google Ads training. Delivery of an intensive half-day training session for Ludwig Gokoyo and Nicolas Hite-Prat. This tailor-made program aimed to strengthen their technical skills, decode performance analysis and give them the tools to manage their online visibility.
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Optimizing the B2B conversion funnel. Strategic alignment between the keywords purchased on Google and the promises of the Yellow Paie platform (automation, accuracy, HR time savings) to reach a high-value audience.
Results
Yellow Paie now has a powerful and immediately profitable digital acquisition lever to support its growth. Thanks to the Google Ads campaigns structured by Codaza, the platform enjoys top-tier visibility on search engines among decision-makers actively looking for payroll solutions. In addition, the personalized training enables Ludwig Gokoyo and his team to understand the SEA ecosystem and track the evolution of their performance with great clarity.
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Services Provided by Codaza
Services
Testimonial from Yellow Paie
We'll answer your questions
Why Codaza and not another agency or a freelancer?
Where some agencies simply carry out requests, we analyse your market, your goals and your business challenges to design consistent, measurable strategies.
Every action has a clear purpose: acquisition, conversion, visibility or loyalty.
We have supported more than 200 businesses and have an in-house team with expertise in every area: digital marketing, web development and art direction. This avoids information getting lost between providers and ensures more consistent execution.
We are also certified WordPress experts, which lets us build websites that are fast, secure, scalable and fully optimised for SEO and conversion.
What is an eco-designed website?
An eco-designed website is built to reduce its environmental impact by being lighter, faster and less resource-hungry (optimised code, compressed images, only useful features, more responsible hosting).
The benefit is twofold: it pollutes less and it also performs better (faster loading, better SEO and a better user experience).
How much does it cost to work with your agency?
Every project is unique. Our prices depend on your goals, the complexity of the website and the actions to put in place. We always take a tailored approach focused on return on investment.
Do you work exclusively with companies in the Rhône-Alpes region?
No. Although we are based in the Rhône-Alpes region, we work with businesses all over France. All our processes are designed to work efficiently remotely.
How do you measure results?
Every action is tracked: calls, forms, conversions. We set up precise tracking tools to analyse performance and continuously optimise your campaigns and your website.
How long before my website can go live?
Depending on the complexity of the project, a website can go live in between 2 and 6 weeks. We favour a fast and efficient approach so you can start generating results as soon as possible.
What types of projects do you take on?
We mainly support businesses that want to generate leads through their website. This includes the creation or redesign of WordPress websites, setting up Google Ads campaigns and optimising tracking to drive performance.
"At Codaza, every project is designed to achieve a specific goal: to increase your visibility, strengthen your brand image, and generate new opportunities."
Let's talk about your project and bring your ideas to life together
Ready to take it to the next level?Every project starts with a conversation. Contact us, and let's build your next digital success story together.
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