Restructure the complex information architecture of a consulting firm
Altanna
To reflect its cutting-edge expertise and support its growth, Altanna entrusted the global redesign of its website to Codaza. The major challenge of this collaboration was to transform an existing platform into a high-performance communication tool, capable of clarifying the service offering and establishing the company's credibility in a highly competitive tech and digital consulting sector.
Background
Objectives
Completely rethink the site map to provide fluid and intuitive navigation for decision-makers. The objective was also to design a modern web design, industrialize the creation of targeted pages by expertise and business sector, and maximize search engine optimization (SEO) potential.
Solutions
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Rethink the site map. Restructuring the information architecture to clarify Altanna's offering and provide ultra-fast access to key content.
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Deploy a sector-specific web design. Complete modernization of the interface with a strong, technological, and clean visual style, adapted to the standards of IT consulting.
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Optimize search engine optimization (SEO). Implementation of an optimized technical and semantic structure to boost the positioning of strategic pages on Google.
Results
Altanna now benefits from a new high-performance digital showcase that is clear and perfectly aligned with its positioning as an expert in IT and data consulting. Thanks to the site map and UX work carried out by Codaza, the user journey is fluid and ideally showcases the company's expertise. The new structure of "services" and "sectors" pages provides the firm with solid SEO foundations, allowing it to sustainably increase its visibility on Google, capture highly qualified B2B traffic, and strengthen its leading brand image.
Services Provided by Codaza
Services
We'll answer your questions
Why Codaza and not another agency or a freelancer?
Where some agencies simply carry out requests, we analyse your market, your goals and your business challenges to design consistent, measurable strategies.
Every action has a clear purpose: acquisition, conversion, visibility or loyalty.
We have supported more than 200 businesses and have an in-house team with expertise in every area: digital marketing, web development and art direction. This avoids information getting lost between providers and ensures more consistent execution.
We are also certified WordPress experts, which lets us build websites that are fast, secure, scalable and fully optimised for SEO and conversion.
What is an eco-designed website?
An eco-designed website is built to reduce its environmental impact by being lighter, faster and less resource-hungry (optimised code, compressed images, only useful features, more responsible hosting).
The benefit is twofold: it pollutes less and it also performs better (faster loading, better SEO and a better user experience).
How much does it cost to work with your agency?
Every project is unique. Our prices depend on your goals, the complexity of the website and the actions to put in place. We always take a tailored approach focused on return on investment.
Do you work exclusively with companies in the Rhône-Alpes region?
No. Although we are based in the Rhône-Alpes region, we work with businesses all over France. All our processes are designed to work efficiently remotely.
How do you measure results?
Every action is tracked: calls, forms, conversions. We set up precise tracking tools to analyse performance and continuously optimise your campaigns and your website.
How long before my website can go live?
Depending on the complexity of the project, a website can go live in between 2 and 6 weeks. We favour a fast and efficient approach so you can start generating results as soon as possible.
What types of projects do you take on?
We mainly support businesses that want to generate leads through their website. This includes the creation or redesign of WordPress websites, setting up Google Ads campaigns and optimising tracking to drive performance.
"At Codaza, every project is designed to achieve a specific goal: to increase your visibility, strengthen your brand image, and generate new opportunities."
Let's talk about your project and bring your ideas to life together
Ready to take it to the next level?Every project starts with a conversation. Contact us, and let's build your next digital success story together.
Contact Codaza