Restructure the complex information architecture of a consulting firm
Altanna
To reflect its cutting-edge expertise and support its growth, Altanna entrusted the global redesign of its website to Codaza. The major challenge of this collaboration was to transform an existing platform into a high-performance communication tool, capable of clarifying the service offering and establishing the company's credibility in a highly competitive tech and digital consulting sector.
Contexte
Objectifs
Completely rethink the site map to provide fluid and intuitive navigation for decision-makers. The objective was also to design a modern web design, industrialize the creation of targeted pages by expertise and business sector, and maximize search engine optimization (SEO) potential.
Solutions
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Rethink the site map. Restructuring the information architecture to clarify Altanna's offering and provide ultra-fast access to key content.
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Deploy a sector-specific web design. Complete modernization of the interface with a strong, technological, and clean visual style, adapted to the standards of IT consulting.
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Optimize search engine optimization (SEO). Implementation of an optimized technical and semantic structure to boost the positioning of strategic pages on Google.
Résultats
Altanna now benefits from a new high-performance digital showcase that is clear and perfectly aligned with its positioning as an expert in IT and data consulting. Thanks to the site map and UX work carried out by Codaza, the user journey is fluid and ideally showcases the company's expertise. The new structure of "services" and "sectors" pages provides the firm with solid SEO foundations, allowing it to sustainably increase its visibility on Google, capture highly qualified B2B traffic, and strengthen its leading brand image.
Les services fournis par Codaza
Services
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