Overcoming the technical limits of a single-page website by building a modern multi-page platform optimized for local SEO
Dance Emporium called on Codaza to completely rethink its online presence. The school had a single-page website, which held back its visibility on Google. The lack of strategic keywords prevented the studio from standing out in local searches by Saint-Étienne residents, while the overall design needed deep modernization to align with current trends.
Background
Objectives
Develop a modern, scalable web platform on WordPress to efficiently structure the class offering and events. The challenge was also to deploy an aggressive local SEO strategy to dominate the Saint-Étienne market, while setting up a CRM tool to retain and segment the student base.
Solutions
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Create a multi-page showcase website on WordPress. Codaza developed a modern, visual and intuitive platform, offering a dedicated page for each dance style and event to optimize the user experience and Google indexing.
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Deploy a local and semantic SEO strategy. Research, targeting and integration of highly qualified keywords (e.g. "dance school Saint-Étienne") to capture nearby traffic and place the studio at the top of search engines.
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Secure the migration with a redirect plan. Rigorous setup of URL redirects to transfer the old site's authority to the new one without losing the organic search history already earned.
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Structure and segment the CRM on Sendinblue. Creation of a centralized customer database, split into precise segments (dance styles, levels, profile types) to send highly targeted communications.
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Provide support and technical maintenance. Overall follow-up of the school's digital aspects and a regular maintenance protocol for the WordPress site (plugin updates and security) to ensure flawless operation.
Results
Dance Emporium now has an outstanding digital showcase that honors its 11 years of expertise in Saint-Étienne. Thanks to the move to a multi-page format and the local SEO work carried out by Codaza, the studio has seen its visibility on Google soar among the Saint-Étienne public. Combined with efficient database management on Sendinblue, this ecosystem allows the team of teachers to fill their classes effectively every new season and run their communication with complete agility.
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Services Provided by Codaza
Services
Testimonial from Dance Emporium
We'll answer your questions
Why Codaza and not another agency or a freelancer?
Where some agencies simply carry out requests, we analyse your market, your goals and your business challenges to design consistent, measurable strategies.
Every action has a clear purpose: acquisition, conversion, visibility or loyalty.
We have supported more than 200 businesses and have an in-house team with expertise in every area: digital marketing, web development and art direction. This avoids information getting lost between providers and ensures more consistent execution.
We are also certified WordPress experts, which lets us build websites that are fast, secure, scalable and fully optimised for SEO and conversion.
What is an eco-designed website?
An eco-designed website is built to reduce its environmental impact by being lighter, faster and less resource-hungry (optimised code, compressed images, only useful features, more responsible hosting).
The benefit is twofold: it pollutes less and it also performs better (faster loading, better SEO and a better user experience).
How much does it cost to work with your agency?
Every project is unique. Our prices depend on your goals, the complexity of the website and the actions to put in place. We always take a tailored approach focused on return on investment.
Do you work exclusively with companies in the Rhône-Alpes region?
No. Although we are based in the Rhône-Alpes region, we work with businesses all over France. All our processes are designed to work efficiently remotely.
How do you measure results?
Every action is tracked: calls, forms, conversions. We set up precise tracking tools to analyse performance and continuously optimise your campaigns and your website.
How long before my website can go live?
Depending on the complexity of the project, a website can go live in between 2 and 6 weeks. We favour a fast and efficient approach so you can start generating results as soon as possible.
What types of projects do you take on?
We mainly support businesses that want to generate leads through their website. This includes the creation or redesign of WordPress websites, setting up Google Ads campaigns and optimising tracking to drive performance.
"At Codaza, every project is designed to achieve a specific goal: to increase your visibility, strengthen your brand image, and generate new opportunities."
Let's talk about your project and bring your ideas to life together
Ready to take it to the next level?Every project starts with a conversation. Contact us, and let's build your next digital success story together.
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