With an industrial heritage spanning more than a hundred years, the Faure Trucks Group engaged Codaza to deliver a complete redesign of its website. The key challenge of this project was to create a platform capable of fully reflecting the company’s core DNA, the richness of its various business lines and its positioning as a long-established expert, while strengthening its appeal to both customers and future talent.
Background
Objectives
To design a modern, impactful and distinctive digital experience, worthy of Faure Trucks’ history and ambitions. The objective was to clarify the user journey across the wide range of services offered, develop a strong recruitment-focused section, and meet the technical challenge of creating a central animation that is smooth, readable and high-performing across all screen types.
Solutions
- Develop an immersive central animation. Integration of a smoothly moving truck throughout the scroll, technically optimised for maximum performance on desktop and mobile.
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Structure a multi-activity user journey. Clarification of the architecture to effectively map all of the Group’s business lines (sales, rental, mechanical services, etc.) and its vehicle ranges.
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Enhance the brand and HR attractiveness. Graphic modernisation reflecting Faure Trucks’ century-old DNA and the creation of strategic areas to recruit future talent.
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Lead a collaborative support approach. Working hand in hand with Jean-Charles Pelle and Stella Hocinin to ensure perfect alignment with the Group’s strategic vision.
Results
Faure Trucks now benefits from an outstanding digital showcase that honours its history while propelling it into the future. Thanks to the innovative and memorable truck animation designed by Codaza, the website stands out decisively from the competition. The platform provides complete clarity on the diversity of the Group’s services in Loire and Haute-Loire, establishing itself both as a powerful driver of commercial growth and as a formidable HR attraction tool to recruit the talent of tomorrow.
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Services Provided by Codaza
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Testimonial from Faure Trucks
We'll answer your questions
Why Codaza and not another agency or a freelancer?
Where some agencies simply carry out requests, we analyse your market, your goals and your business challenges to design consistent, measurable strategies.
Every action has a clear purpose: acquisition, conversion, visibility or loyalty.
We have supported more than 200 businesses and have an in-house team with expertise in every area: digital marketing, web development and art direction. This avoids information getting lost between providers and ensures more consistent execution.
We are also certified WordPress experts, which lets us build websites that are fast, secure, scalable and fully optimised for SEO and conversion.
What is an eco-designed website?
An eco-designed website is built to reduce its environmental impact by being lighter, faster and less resource-hungry (optimised code, compressed images, only useful features, more responsible hosting).
The benefit is twofold: it pollutes less and it also performs better (faster loading, better SEO and a better user experience).
How much does it cost to work with your agency?
Every project is unique. Our prices depend on your goals, the complexity of the website and the actions to put in place. We always take a tailored approach focused on return on investment.
Do you work exclusively with companies in the Rhône-Alpes region?
No. Although we are based in the Rhône-Alpes region, we work with businesses all over France. All our processes are designed to work efficiently remotely.
How do you measure results?
Every action is tracked: calls, forms, conversions. We set up precise tracking tools to analyse performance and continuously optimise your campaigns and your website.
How long before my website can go live?
Depending on the complexity of the project, a website can go live in between 2 and 6 weeks. We favour a fast and efficient approach so you can start generating results as soon as possible.
What types of projects do you take on?
We mainly support businesses that want to generate leads through their website. This includes the creation or redesign of WordPress websites, setting up Google Ads campaigns and optimising tracking to drive performance.
"At Codaza, every project is designed to achieve a specific goal: to increase your visibility, strengthen your brand image, and generate new opportunities."
Let's talk about your project and bring your ideas to life together
Ready to take it to the next level?Every project starts with a conversation. Contact us, and let's build your next digital success story together.
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