Redesign the digital showcase of a century-old industrial group
Faure Trucks
With an industrial heritage spanning more than a hundred years, the Faure Trucks Group engaged Codaza to deliver a complete redesign of its website. The key challenge of this project was to create a platform capable of fully reflecting the company’s core DNA, the richness of its various business lines and its positioning as a long-established expert, while strengthening its appeal to both customers and future talent.
Background
Objectives
To design a modern, impactful and distinctive digital experience, worthy of Faure Trucks’ history and ambitions. The objective was to clarify the user journey across the wide range of services offered, develop a strong recruitment-focused section, and meet the technical challenge of creating a central animation that is smooth, readable and high-performing across all screen types.
Solutions
- Develop an immersive central animation. Integration of a smoothly moving truck throughout the scroll, technically optimised for maximum performance on desktop and mobile.
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Structure a multi-activity user journey. Clarification of the architecture to effectively map all of the Group’s business lines (sales, rental, mechanical services, etc.) and its vehicle ranges.
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Enhance the brand and HR attractiveness. Graphic modernisation reflecting Faure Trucks’ century-old DNA and the creation of strategic areas to recruit future talent.
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Lead a collaborative support approach. Working hand in hand with Jean-Charles Pelle and Stella Hocinin to ensure perfect alignment with the Group’s strategic vision.
Results
Faure Trucks now benefits from an outstanding digital showcase that honours its history while propelling it into the future. Thanks to the innovative and memorable truck animation designed by Codaza, the website stands out decisively from the competition. The platform provides complete clarity on the diversity of the Group’s services in Loire and Haute-Loire, establishing itself both as a powerful driver of commercial growth and as a formidable HR attraction tool to recruit the talent of tomorrow.
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