Overcome reliance on physical event sales by creating a digital distribution channel
- Sector
- E-commerce
- Year
- 2024
Initially, Happy Danse Shoes primarily operated at dance festivals, with Marie-Julie generating most of her revenue solely during these ephemeral events. She enlisted Codaza to design an e-commerce website capable of sustaining her business and making her products accessible online throughout the year.
Background
Objectives
To develop a modern and fluid e-commerce website dedicated to the sports and dance sector. The objective was to open sales nationwide, automate logistics and inventory management, and offer an intuitive shopping experience to convert visitors into loyal customers, while maximizing the site's visibility from its launch.
Solutions
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Develop the e-commerce site via WooCommerce. Codaza designed a custom, robust, and scalable online store, perfectly adapted to the brand's product catalog.
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Integrate a secure payment system via Stripe. Implementation of a recognized payment solution to ensure simple, reliable, and reassuring transactions for users.
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Deploy a delivery module with Mondial Relay. Integration of a flexible and economical logistics solution, enabling fast order shipping and customer choice of pickup point.
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Automate inventory management. Configuration of a rigorous tracking system to ensure real-time updates of available products and prevent any sales friction.
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Develop an advanced search filter system. Creation of an efficient sorting tool to facilitate the search for specific items according to customer criteria (shoe size, style, heel height, etc.).
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Design a personalized "My Account" area. Customers have a dedicated space to track their order status and manage their personal information independently.
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Optimize natural referencing (SEO). Extensive work was carried out on content and technical architecture to improve search engine ranking and attract qualified customers beyond festivals.
Results
Happy Danse Shoes now boasts a high-performing e-commerce website that radically transforms its business model. Freed from the temporal constraints of festivals, Marie-Julie can now generate continuous sales to a national audience. Thanks to a seamless user experience (advanced filters, Stripe payment, Mondial Relay delivery) and increased SEO visibility, the brand is establishing a lasting presence in the digital dance shoe market.
Services Provided by Codaza
Services
We'll answer your questions
Why Codaza and not another agency or a freelancer?
Where some agencies simply carry out requests, we analyse your market, your goals and your business challenges to design consistent, measurable strategies.
Every action has a clear purpose: acquisition, conversion, visibility or loyalty.
We have supported more than 200 businesses and have an in-house team with expertise in every area: digital marketing, web development and art direction. This avoids information getting lost between providers and ensures more consistent execution.
We are also certified WordPress experts, which lets us build websites that are fast, secure, scalable and fully optimised for SEO and conversion.
What is an eco-designed website?
An eco-designed website is built to reduce its environmental impact by being lighter, faster and less resource-hungry (optimised code, compressed images, only useful features, more responsible hosting).
The benefit is twofold: it pollutes less and it also performs better (faster loading, better SEO and a better user experience).
How much does it cost to work with your agency?
Every project is unique. Our prices depend on your goals, the complexity of the website and the actions to put in place. We always take a tailored approach focused on return on investment.
Do you work exclusively with companies in the Rhône-Alpes region?
No. Although we are based in the Rhône-Alpes region, we work with businesses all over France. All our processes are designed to work efficiently remotely.
How do you measure results?
Every action is tracked: calls, forms, conversions. We set up precise tracking tools to analyse performance and continuously optimise your campaigns and your website.
How long before my website can go live?
Depending on the complexity of the project, a website can go live in between 2 and 6 weeks. We favour a fast and efficient approach so you can start generating results as soon as possible.
What types of projects do you take on?
We mainly support businesses that want to generate leads through their website. This includes the creation or redesign of WordPress websites, setting up Google Ads campaigns and optimising tracking to drive performance.
"At Codaza, every project is designed to achieve a specific goal: to increase your visibility, strengthen your brand image, and generate new opportunities."
Let's talk about your project and bring your ideas to life together
Ready to take it to the next level?Every project starts with a conversation. Contact us, and let's build your next digital success story together.
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