Define a strong visual identity and digitalize the registration process for a charity race
The organizers of La Stéphanoise called upon Codaza to professionalize the event's image and simplify the participant experience. The project included the complete creation of a modern artistic direction as well as the development of a website capable of managing registration flows and secure payments.
Background
Objectives
Redesign the graphic identity (logo and brand guidelines) to make it more impactful and recognizable. The objective was also to design a fluid and festive digital interface, making it possible to transform citizen engagement into concrete registrations while simplifying administrative management for ASMSE.
Solutions
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Define an artistic direction and brand guidelines. Codaza created a custom logo and visual universe. This identity reflects energy, femininity, and solidarity, ensuring perfect consistency across all communication materials (web, social media, posters).
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Create a modern and immersive website. The site reflects the world of La Stéphanoise: a solidarity-based, sporting, and festive race. The interface was designed to be clear and intuitive, offering a pleasant user experience right from the home page.
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Implement an online registration and payment system. Development of a specific e-commerce module allowing participants to register and pay for their race bib in just a few clicks. This system automates data collection and secures transactions.
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Optimize registration management for the organizer. The form and associated back-office facilitate administrative procedures, allowing ASMSE to track registration progress in real time and improve operational efficiency.
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Strengthen the event's visibility. Thanks to this new digital showcase, Codaza enables La Stéphanoise to shine further, reach a wider audience, and highlight its charitable commitments to partners and runners.
Results
La Stéphanoise now has a strong brand image and a high-performance digital tool. The new graphic charter provides a unique and immediately identifiable identity for the race. At the same time, the online booking system has streamlined the participant journey, significantly increasing organizational efficiency and the reach of this major charitable event.
Visit the website
+100
participants
%
+370
views on Instagram
K
+75
Meta accounts reached
K
Services Provided by Codaza
Services
Testimonial from La Stéphanoise
La Stéphanoise
David JeanJean
"
We chose Codaza and its CEO, Nicolas Odin, to help us create our website for the STEPHANOISE race. What a great idea—not only did they listen to our needs to build our site with online registration, but they also brought a wealth of expertise to the table. Their expertise in website development and their responsiveness to our requests made communication a breeze. It was a real pleasure to work under these conditions with a partner who involved us in every step of building our site. If you’d like to create or update a website, contact them without hesitation. And ladies of Saint-Étienne, come check out Codaza’s work on our website and sign up. We’ll be waiting for you on June 13 in Saint-Étienne to run or walk with you.
We'll answer your questions
Why Codaza and not another agency or a freelancer?
Where some agencies simply carry out requests, we analyse your market, your goals and your business challenges to design consistent, measurable strategies.
Every action has a clear purpose: acquisition, conversion, visibility or loyalty.
We have supported more than 200 businesses and have an in-house team with expertise in every area: digital marketing, web development and art direction. This avoids information getting lost between providers and ensures more consistent execution.
We are also certified WordPress experts, which lets us build websites that are fast, secure, scalable and fully optimised for SEO and conversion.
What is an eco-designed website?
An eco-designed website is built to reduce its environmental impact by being lighter, faster and less resource-hungry (optimised code, compressed images, only useful features, more responsible hosting).
The benefit is twofold: it pollutes less and it also performs better (faster loading, better SEO and a better user experience).
How much does it cost to work with your agency?
Every project is unique. Our prices depend on your goals, the complexity of the website and the actions to put in place. We always take a tailored approach focused on return on investment.
Do you work exclusively with companies in the Rhône-Alpes region?
No. Although we are based in the Rhône-Alpes region, we work with businesses all over France. All our processes are designed to work efficiently remotely.
How do you measure results?
Every action is tracked: calls, forms, conversions. We set up precise tracking tools to analyse performance and continuously optimise your campaigns and your website.
How long before my website can go live?
Depending on the complexity of the project, a website can go live in between 2 and 6 weeks. We favour a fast and efficient approach so you can start generating results as soon as possible.
What types of projects do you take on?
We mainly support businesses that want to generate leads through their website. This includes the creation or redesign of WordPress websites, setting up Google Ads campaigns and optimising tracking to drive performance.
"At Codaza, every project is designed to achieve a specific goal: to increase your visibility, strengthen your brand image, and generate new opportunities."
Let's talk about your project and bring your ideas to life together
Ready to take it to the next level?Every project starts with a conversation. Contact us, and let's build your next digital success story together.
Contact Codaza