Modernizing the visual identity of the David Gaspari Practice
Cabinet d’Ostéopathie
With a solid local reputation, David Gaspari wanted to adapt his practice's visual communication to current trends. He turned to Codaza to completely rethink the visual identity of his practice. The challenge was to create a unique graphic universe able to showcase the practice's expertise while offering patients a modern, reassuring image.
Background
Objectives
Design a custom, memorable and consistent graphic ecosystem (new logo, typefaces, color palette). The goal was to align the practice's overall aesthetic with its values of care, well-being and proximity, while strengthening its visual recognition across the Saint-Étienne area.
Solutions
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Create a distinctive visual identity. Codaza worked closely with David Gaspari to imagine a modern, authentic visual universe, perfectly in line with the therapeutic philosophy of the Saint-Étienne Bellevue Osteopathy practice.
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Fully overhaul the visual identity. A complete transformation including the creation of a brand-new logo, the selection of legible, elegant typefaces and the definition of a harmonious color palette evoking serenity and healthcare.
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Harmonize communication materials. Structuring of graphic guidelines to ensure absolute visual consistency, whether for the practice's physical signage or its digital presence (online profiles, Doctolib).
Results
David Gaspari's practice now benefits from a deeply renewed, flattering and timeless brand image. This graphic refresh by Codaza strengthens the credibility and reputation of the Saint-Étienne Bellevue Osteopathy Practice. The unified visual identity conveys a message of trust and modernity, ideal for reassuring loyal patients and catching the attention of new patients in the region.
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Testimonial from Cabinet d’Ostéopathie
We'll answer your questions
Why Codaza and not another agency or a freelancer?
Where some agencies simply carry out requests, we analyse your market, your goals and your business challenges to design consistent, measurable strategies.
Every action has a clear purpose: acquisition, conversion, visibility or loyalty.
We have supported more than 200 businesses and have an in-house team with expertise in every area: digital marketing, web development and art direction. This avoids information getting lost between providers and ensures more consistent execution.
We are also certified WordPress experts, which lets us build websites that are fast, secure, scalable and fully optimised for SEO and conversion.
What is an eco-designed website?
An eco-designed website is built to reduce its environmental impact by being lighter, faster and less resource-hungry (optimised code, compressed images, only useful features, more responsible hosting).
The benefit is twofold: it pollutes less and it also performs better (faster loading, better SEO and a better user experience).
How much does it cost to work with your agency?
Every project is unique. Our prices depend on your goals, the complexity of the website and the actions to put in place. We always take a tailored approach focused on return on investment.
Do you work exclusively with companies in the Rhône-Alpes region?
No. Although we are based in the Rhône-Alpes region, we work with businesses all over France. All our processes are designed to work efficiently remotely.
How do you measure results?
Every action is tracked: calls, forms, conversions. We set up precise tracking tools to analyse performance and continuously optimise your campaigns and your website.
How long before my website can go live?
Depending on the complexity of the project, a website can go live in between 2 and 6 weeks. We favour a fast and efficient approach so you can start generating results as soon as possible.
What types of projects do you take on?
We mainly support businesses that want to generate leads through their website. This includes the creation or redesign of WordPress websites, setting up Google Ads campaigns and optimising tracking to drive performance.
"At Codaza, every project is designed to achieve a specific goal: to increase your visibility, strengthen your brand image, and generate new opportunities."
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