Unite a local network of entrepreneurs around a unique visual identity
Sainté Business
Sainté Business called upon Codaza to design its global brand identity. The major challenge was to create a modern and impactful visual universe, capable of standing out instantly on social media while embodying the spirit of community, inclusion, and local pride specific to this Loire-based network.
Background
Objectives
Develop a consistent and memorable brand guidelines, specifically tailored for digital platforms. The objective was to imagine a unifying emblem capable of bringing together all profiles of entrepreneurs, while adopting a symbolic color code deeply rooted in the Saint-Étienne DNA.
Solutions
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Optimize social media identity. Digital brand guidelines ensuring high impact and total consistency across all publications.
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Create an inclusive symbol. Unifying logo and emblem symbolizing the union and integration of all member entrepreneurs.
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Highlight local roots. Strategic choice of green as a tribute to Saint-Étienne to reinforce the sense of belonging.
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Structure pitch materials. Adapted formats to professionalize and showcase member presentations.
Results
Sainté Business now benefits from a powerful visual identity, proudly anchored in the codes of Saint-Étienne. Thanks to its strong symbol and the strategic use of green, the group is immediately identifiable on social media. This new brand identity fully enhances the dynamism of member entrepreneurs during their pitches, strengthens the club's reputation, and attracts new professionals eager to join a strong and structured local network.
Services Provided by Codaza
Services
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