In-house technical management of a website and developing skills in B2B communication
Stere Computer Services
Stere Informatique reached out to Codaza with two development goals in mind. The company wanted, on the one hand, to regain full operational control of its showcase website—built using the WordPress CMS—and, on the other hand, to acquire the essential methodological tools needed to expand its visibility and influence on the professional network LinkedIn.
Background
Objectives
To make internal teams fully self-sufficient in the administration and daily updates of their web platform. Another challenge was to develop a clear social media communication strategy and design a concrete action plan to showcase their IT expertise to a professional audience.
Solutions
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Train teams on how to get started with WordPress. Codaza provided customized technical training to enable employees to edit, update, and expand the content on their website independently and without any coding skills.
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Share best practices on LinkedIn. Facilitating a training session focused on the ins and outs of the professional social network (optimizing profiles, understanding the algorithm, and creating impactful posts).
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Facilitate several co-design workshops. Organizing hands-on workshops to define and structure the company's strategic action plan, ensuring a smooth implementation of the newly acquired skills.
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Developing a B2B editorial strategy. Support in developing content publishing strategies to position Stere Informatique as a trusted and essential partner for local businesses.
Results
Stere Informatique now has everything it needs to manage its digital communications 100% independently. Their expertise in WordPress allows the teams to update their website as their business grows. At the same time, the implementation of the LinkedIn action plan gives the company a stronger, more engaging social media presence that is perfectly tailored to attract new business clients and showcase its IT expertise.
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Testimonial from Stere Computer Services
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