Designing a clean showcase website accessible to all ages to digitalize the patient journey of a well-established medical practice
Cabinet d’Orthodontie
Date
Sector
Already well established with a large and loyal patient base, the Orthodontic Practice wanted to modernize its communication. Dr. Audrey Baeumlin trusted Codaza to design and develop a custom website to strengthen her brand image, build credibility with her current patients and reflect the professionalism and excellence of the practice.
Background
Objectives
Create a user-friendly WordPress web platform that speaks smoothly to patients of all ages. The challenge was to structure clear content fully optimized for search engines, integrate practical features (appointment booking, tips) to bring the site to life, and ensure the practitioner's technical autonomy.
Solutions
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Structure an ultra-simplified site map. To ensure intuitive navigation for children, teenagers and adults, Codaza streamlined the interface with generous spacing, an immersive presentation video and an anchor-based menu that links directly to key sections.
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Develop the website with WordPress. Design of a modern, fast and responsive website, perfectly in line with the visual identity and the values of respect and care of the medical practice.
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Optimize content strategy and SEO. Rigorous organization of information (team presentation, history, context). The texts were enriched and optimized through in-depth keyword research with SEMrush and Ubersuggest to generate highly qualified local traffic.
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Integrate a video tips section. To make the platform more engaging and reassuring, a section dedicated to « tips for first-time patients » was added, making orthodontic treatments easier to understand.
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Set up an appointment request form. Integration of a smooth, accessible contact module to simplify administrative procedures and streamline patients' appointment requests.
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Benefit from tailored training. Nicolas Odin personally trained Dr. Audrey Baeumlin for a few hours on using the WordPress CMS, enabling her to update her texts independently and quickly.
Results
Dr. Audrey Baeumlin's practice now benefits from a digital ecosystem worthy of its reputation. Thanks to the usability and SEO work carried out by Codaza, the website ideally showcases the practice's expertise and gives patients a modern, reassuring tool for information and contact. The training provided gives Dr. Baeumlin complete independence to keep her site up to date day to day, consolidating the practice's position as an essential reference in orthodontics.
Visit the website
Services Provided by Codaza
Services
Testimonial from Cabinet d’Orthodontie
Cabinet d'orthodontie
Audrey Baeumlin
"
Codaza was able to capture the image I wanted to project for my orthodontic practice in the website they created, thanks to their attentiveness, responsiveness, and professionalism. The website is high-quality and meets all of our objectives. Thank you for your work!
We'll answer your questions
Why Codaza and not another agency or a freelancer?
Where some agencies simply carry out requests, we analyse your market, your goals and your business challenges to design consistent, measurable strategies.
Every action has a clear purpose: acquisition, conversion, visibility or loyalty.
We have supported more than 200 businesses and have an in-house team with expertise in every area: digital marketing, web development and art direction. This avoids information getting lost between providers and ensures more consistent execution.
We are also certified WordPress experts, which lets us build websites that are fast, secure, scalable and fully optimised for SEO and conversion.
What is an eco-designed website?
An eco-designed website is built to reduce its environmental impact by being lighter, faster and less resource-hungry (optimised code, compressed images, only useful features, more responsible hosting).
The benefit is twofold: it pollutes less and it also performs better (faster loading, better SEO and a better user experience).
How much does it cost to work with your agency?
Every project is unique. Our prices depend on your goals, the complexity of the website and the actions to put in place. We always take a tailored approach focused on return on investment.
Do you work exclusively with companies in the Rhône-Alpes region?
No. Although we are based in the Rhône-Alpes region, we work with businesses all over France. All our processes are designed to work efficiently remotely.
How do you measure results?
Every action is tracked: calls, forms, conversions. We set up precise tracking tools to analyse performance and continuously optimise your campaigns and your website.
How long before my website can go live?
Depending on the complexity of the project, a website can go live in between 2 and 6 weeks. We favour a fast and efficient approach so you can start generating results as soon as possible.
What types of projects do you take on?
We mainly support businesses that want to generate leads through their website. This includes the creation or redesign of WordPress websites, setting up Google Ads campaigns and optimising tracking to drive performance.
"At Codaza, every project is designed to achieve a specific goal: to increase your visibility, strengthen your brand image, and generate new opportunities."
Let's talk about your project and bring your ideas to life together
Ready to take it to the next level?Every project starts with a conversation. Contact us, and let's build your next digital success story together.
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