Develop an international digital ecosystem and custom tools
360Brokers
360Brokers enlisted Codaza to create a brand new website to strengthen its online presence. The main challenge was to effectively present their business, optimize their visibility on search engines, and integrate advanced technical features, including a real-time compensation comparator to attract future collaborators.
Background
Objectives
Design a modern, responsive, and bilingual interface capable of enhancing the brand's international credibility. The objective was to develop a fluid user journey integrating an advanced financial simulator and a fully automated appointment booking system to optimize commercial management.
Solutions
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Wireframe a responsive interface. Codaza created several custom mock-ups to propose a modern and fluid interface, ensuring an optimal user experience across all screens (computers, tablets, smartphones).
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Develop the website via WordPress. The team structured and developed the platform using the WordPress CMS, thus providing a robust, scalable, and high-performing website.
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Create a multilingual website. Configuration of a bilingual architecture (French and English) to enable 360Brokers to reach an international audience and recruit agents beyond borders.
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Develop a custom compensation comparator. Codaza performed advanced algorithmic calculations to design a real-time simulator, allowing independent agents to instantly compare their potential earnings against the 360Brokers network.
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Implement an automated calendar. Integration of an online appointment booking module. The system is fully automated: as soon as a form is submitted, prospect data is sent in real-time to Google Sheets via an API.
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Optimize natural referencing (SEO). Extensive work was carried out on the website's content and tree structure to improve its positioning on Google and capture qualified traffic from its launch.
Results
360Brokers now boasts a powerful technological showcase and an essential international acquisition lever. Thanks to the multilingual website and SEO optimization, the company benefits from maximum visibility on Google. The innovative tools developed by Codaza, such as the real-time comparator and the API-connected calendar, automate lead capture and streamline the management of Laurent Vasseur's teams, thereby consolidating the company's position as a strong digital player in mortgage brokerage.
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Services Provided by Codaza
Services
Testimonial from 360Brokers
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