Develop an international digital ecosystem and custom tools

Objectifs

Design a modern, responsive, and bilingual interface capable of enhancing the brand's international credibility. The objective was to develop a fluid user journey integrating an advanced financial simulator and a fully automated appointment booking system to optimize commercial management.

Solutions

• Wireframe a responsive interface. Codaza created several custom mock-ups to propose a modern and fluid interface, ensuring an optimal user experience across all screens (computers, tablets, smartphones).

• Develop the website via WordPress. The team structured and developed the platform using the WordPress CMS, thus providing a robust, scalable, and high-performing website.

• Create a multilingual website. Configuration of a bilingual architecture (French and English) to enable 360Brokers to reach an international audience and recruit agents beyond borders.

• Develop a custom compensation comparator. Codaza performed advanced algorithmic calculations to design a real-time simulator, allowing independent agents to instantly compare their potential earnings against the 360Brokers network.

• Implement an automated calendar. Integration of an online appointment booking module. The system is fully automated: as soon as a form is submitted, prospect data is sent in real-time to Google Sheets via an API.

• Optimize natural referencing (SEO). Extensive work was carried out on the website's content and tree structure to improve its positioning on Google and capture qualified traffic from its launch.

Résultats

360Brokers now boasts a powerful technological showcase and an essential international acquisition lever. Thanks to the multilingual website and SEO optimization, the company benefits from maximum visibility on Google. The innovative tools developed by Codaza, such as the real-time comparator and the API-connected calendar, automate lead capture and streamline the management of Laurent Vasseur's teams, thereby consolidating the company's position as a strong digital player in mortgage brokerage.

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