Goodsir turned to Codaza to address several strategic and technical challenges linked to its digital transition. The main issue was twofold: on the one hand, deploying effective levers to increase the brand's visibility on the web and, on the other, structuring and durably strengthening the in-house team's digital communication skills.
Background
Objectives
Design an action plan to effectively promote the center's one-off events and optimize the website's user experience to maximize registrations. The goal was also to professionalize customer relations through emailing and marketing automation, while ensuring GoodSir's teams are fully autonomous with their own tools.
Solutions
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Developing a digital strategy for events. Codaza defined a strategic roadmap dedicated to promoting the company's one-off events in order to maximize attendance.
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Improving the website's user experience (UX). Ergonomic redesign of key journeys on the platform to offer smoother, more modern and more engaging navigation for prospective learners.
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Structuring and segmenting the Sendinblue database. Import of customer contacts into the emailing tool and set-up of precise segmentation to send the right message to the right audience (private lessons, goodgroups, etc.).
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Deploying Marketing Automation campaigns. Creation of automated email scenarios and targeted newsletters to nurture customer relationships and build loyalty within the GoodSir community.
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Training the team in WordPress management. Delivery of a technical training course so staff can take control of the website and edit or create pages independently.
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Sharing social media best practices. Support for the in-house team to master the algorithms and adopt impactful, regular communication on social media.
Results
Goodsir English now relies on a high-performing, connected digital ecosystem that is fully mastered in-house. The improved website UX and the power of the automated campaigns run through Sendinblue allow the company to attract, segment and retain its customers very effectively. Thanks to the tailor-made training delivered by Codaza, the GoodSir team has gained full autonomy to run its WordPress site and manage its social media, strengthening its unique and rigorous brand image in the language-learning market.
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Testimonial from Goodsir English
We'll answer your questions
Why Codaza and not another agency or a freelancer?
Where some agencies simply carry out requests, we analyse your market, your goals and your business challenges to design consistent, measurable strategies.
Every action has a clear purpose: acquisition, conversion, visibility or loyalty.
We have supported more than 200 businesses and have an in-house team with expertise in every area: digital marketing, web development and art direction. This avoids information getting lost between providers and ensures more consistent execution.
We are also certified WordPress experts, which lets us build websites that are fast, secure, scalable and fully optimised for SEO and conversion.
What is an eco-designed website?
An eco-designed website is built to reduce its environmental impact by being lighter, faster and less resource-hungry (optimised code, compressed images, only useful features, more responsible hosting).
The benefit is twofold: it pollutes less and it also performs better (faster loading, better SEO and a better user experience).
How much does it cost to work with your agency?
Every project is unique. Our prices depend on your goals, the complexity of the website and the actions to put in place. We always take a tailored approach focused on return on investment.
Do you work exclusively with companies in the Rhône-Alpes region?
No. Although we are based in the Rhône-Alpes region, we work with businesses all over France. All our processes are designed to work efficiently remotely.
How do you measure results?
Every action is tracked: calls, forms, conversions. We set up precise tracking tools to analyse performance and continuously optimise your campaigns and your website.
How long before my website can go live?
Depending on the complexity of the project, a website can go live in between 2 and 6 weeks. We favour a fast and efficient approach so you can start generating results as soon as possible.
What types of projects do you take on?
We mainly support businesses that want to generate leads through their website. This includes the creation or redesign of WordPress websites, setting up Google Ads campaigns and optimising tracking to drive performance.
"At Codaza, every project is designed to achieve a specific goal: to increase your visibility, strengthen your brand image, and generate new opportunities."
Let's talk about your project and bring your ideas to life together
Ready to take it to the next level?Every project starts with a conversation. Contact us, and let's build your next digital success story together.
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